After a decade working in insurance and employee benefits, we felt strongly about how benefits have been traditionally ‘sold’ to employees. We wanted Great Lakes to change the paradigm, by following the adage, “Stop selling people and help people buy.”
As a result, we’re avid proponents of employee education. We do this taking an employee-centric approach. Taking the time to learn what issues and opportunities are most relevant and motivating to them. And then educating them via methods and applications they prefer.
Importantly, we do this by partnering with experienced marketing communications specialists. So you’re assured of implementing a customized, effective program that’s messaged specifically for your employees and consistent with your unique culture.
We are leverage all of today’s communications mediums, web, video, social media, email, print, events and in-person. Our goal is to develop education programs that maximize employee awareness, engagement and action. As well as providing extensive and timely performance metrics, so these programs can be continuously improved over time.
We help you with any type of education program, including: